Service BDC pay ideas

[LOWAIRD1964]

Curious how you guys are setting up pay plans for your service bdc's. salary, bonus. Etc.

Thanks

[LOWAIRD1964]

anyone?

[FixedManager]

Salary with a stepped bonus for confirmed appointments. Bonus percentage retractor if level of no-shows exceeds XX.0%.

[ITGeek]

It really depends on how the dealership is structured. I've seen some places where the BDC (Business Development Center) is essentially an internet sales department. They handle everything from scheduling appointments to selling cars and managing all the internet leads and phone calls. They get paid like regular salespeople, but this can create issues on the sales floor. It often leads to resentment among the sales staff because it seems like the internet team gets all the good leads, which can cause high turnover and increased training costs.

In some dealerships, the Internet Manager also oversees the BDC. They might be on a salary plus bonuses for each lead sold, and leads are shared with the sales team, monitored by both the Internet and Sales Managers. I’ve seen high-volume stores where the sales team handles everything—lot walk-ins, internet leads, and phone calls—selling over 550 cars a month with a relatively small team.

Some dealerships pay their BDC staff hourly or salary plus bonuses for appointments created, while the sales team closes the deals. Others don’t even have a BDC Manager; they just have someone in the service department following up on service appointments and fixing customer profiles.

Ultimately, it all comes down to the dealership's setup and the software they use to generate leads. If there's a lot of foot traffic, a BDC might need to manage the entire process. But if the foot traffic is low, giving too many opportunities to the BDC is a recipe for disaster. It could lead to problems like high turnover and training costs. Balancing the roles is key to keeping everyone motivated and effective while maintaining a healthy sales environment.