Start BDC with Sales or Service?

Start BDC with Sales or Service?

Postby Jim Steele » Mon Jan 21, 2013 1:31 pm

Would it make more sense to get the BDC off the ground by working with service department customers instead of sales? We would be working with customers who already have a relationship with the dealership. Appointment show rates should improve along with sales and make the cost of the BDC easier to justify.
Jim Steele
 

Start BDC with Sales or Service?

Postby Karen Ann » Mon Jan 21, 2013 3:11 pm

Good thought.

Booking sales appointments is probably more rewarding for the BDC though. Have you ever heard a Service Advisor say "Thanks for that appointment".

Try BDC calls & appointment setting for guests that didn't purchase warranty or pre paid maintenance (or either are expiring) if you'd like them to nurture current relationships.
Karen Ann
 

Start BDC with Sales or Service?

Postby JoniS » Tue Jan 22, 2013 10:20 pm

In many ways, the service aspect is much "easier" to tackle then the sales portion. However, I dont believe you are ever working to your potential... if you focus solely on one side.

In other words -- take the service as a main focus; however part of the reps responsibility must be to also generate selling opportunities. If not, they are working with "blinders on"
let me know if this isnt clear; or more importantly... let's dialogue more on this!!!
JoniS
 

Start BDC with Sales or Service?

Postby JoniS » Tue Jan 22, 2013 10:23 pm

Its very important that we all keep a focus on both sales and service... ever step of the way.
We need our BDC team to be focused on
HOUSEHOLD OWNERSHIP...
by that I mean.
Go back to your past months sold customers... find out who are all the drivers in the household and how to reach them.. then contact each one.
Offer a greatly reduced "oil change special" for being a household member of a recent purchase.
Then find out "down the road" what the may want to buy; and..... WHO DO THEY KNOW, that may need our assistance now for sales or service.
.... In other words
its not a "sales or service approach"
its an effective combined effort!!!
JoniS
 

Start BDC with Sales or Service?

Postby JoniS » Tue Jan 22, 2013 10:23 pm

Its very important that we all keep a focus on both sales and service... ever step of the way.
We need our BDC team to be focused on
HOUSEHOLD OWNERSHIP...
by that I mean.
Go back to your past months sold customers... find out who are all the drivers in the household and how to reach them.. then contact each one.
Offer a greatly reduced "oil change special" for being a household member of a recent purchase.
Then find out "down the road" what the may want to buy; and..... WHO DO THEY KNOW, that may need our assistance now for sales or service.
.... In other words
its not a "sales or service approach"
its an effective combined effort!!!
JoniS
 

Start BDC with Sales or Service?

Postby JustBob » Thu Jan 24, 2013 8:18 am

The purpose of a BDC is not to accumulate thanks. It is to contribute to the bottom line of the dealership. Develop a method of tracking the Gross Profit on the business you generate. This information well presented to management will go much farther then a thank you.

------------------
Have a tremendous day
Bob Britting

JustBob
 

Start BDC with Sales or Service?

Postby JoniS » Sun Jan 27, 2013 7:12 pm

Obviously,
thanks...is not the "objective"
But it doesnt hurt along the way!

A strongly created BDC is 110% about generating revenue!
that is why 30-40% of every sold appt is referral based or self generated -
do you have a BDC now?
JoniS
 

Re: Start BDC with Sales or Service?

Postby Preranaa » Thu Dec 12, 2019 10:07 am

Hi!
Excellent share! keep sharing!!
Thank you!!
Preranaa
 
Posts: 1
Joined: Thu Dec 12, 2019 10:05 am

Re: Start BDC with Sales or Service?

Postby saravana » Thu Jan 23, 2020 9:16 am

Great thread, I feel happy about this.
saravana
 
Posts: 2
Joined: Thu Jan 23, 2020 9:13 am


Return to BDC Manager's Forum

Who is online

Users browsing this forum: No registered users and 1 guest

cron