A portion of the $$$ obviously given to advertising such as billboards, the yellow pages, etc come from service/parts department. When we get our Co-Op money back from GM, it's all credited to the sales end. My service manager doesn't think that's fair and he should get a portion back, even though he obviously pays a minimal amount towards it. Anyways, he has a point but do any other stores do that? We certainly haven't in all the years we have been in business. Any answers appreciated!
Thanks