Anybody got any suggestions, opinions, or ideas on the topic of delivering cars away from dealership? Other than the obvious 3 day right of resention and franchise obligations......??
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Russ Gentry
wyler.com
rgentry@wyler.com
Multiple Franchise Locations for deliveries
2 posts
• Page 1 of 1
Multiple Franchise Locations for deliveries
by acmcneil » Tue Aug 08, 2000 9:31 am
The answer is two-fold.
First, a dealer needs to condition themself to selling (and delivering) a car any way the customer wants to buy one. If that means home delivery or an Internet transaction, I think we need to do it. That is key to sustaining growth in this day and age.
Second, nearly every time I have had a heat case within three days, I have offered to take the car back anyway.
The vision we have of customers returning an offsite delivery are over exaggerated in my opinion. As part of a focused growth strategy it can't hurt as much as help.
Let me know your thoughts.
First, a dealer needs to condition themself to selling (and delivering) a car any way the customer wants to buy one. If that means home delivery or an Internet transaction, I think we need to do it. That is key to sustaining growth in this day and age.
Second, nearly every time I have had a heat case within three days, I have offered to take the car back anyway.
The vision we have of customers returning an offsite delivery are over exaggerated in my opinion. As part of a focused growth strategy it can't hurt as much as help.
Let me know your thoughts.
- acmcneil
2 posts
• Page 1 of 1
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