DealersEdge Professional Forums

Is anyone using a "private label" credit card issed to your customers for service/parts/accessories purchases? This idea has been presented to us, and we like it, but the provider is tied to GE Capital and requires us to sell GE warranty/gap products. We are looking for an independent processor. Any experiences with this type of program (good or bad) would be appreciated, as well as a suggestion for a provider of this service.

Our Automotive group (7 Stores) uses GE Capitol (Car Care) and there are no requirements to "sell" any GE products. Most of our stores have used this opportunity to capture the be-back business in service and parts. Pretty quick app process, 60 and 90 days "same as cash" program.

Have a look at this website:
http://www.rnpl.com/


Randy