DealersEdge Professional Forums

What is your opinion of programs that send photo calendars to new customers? Companies like calproinc.com

Thanks,
JP

I work with a Jeep dealership who, in the past, participated in the calendar program. A new GM came in and , for $$ savings, discontinued the program. Customers were very vocal about the fact that they wanted the program reinstated.
It can be a useful marketing tool.
Thanks!

Linda

Linda Graham Hansen www.autodealerfocus.com