Despite the fact that this issue has been around for many years, it seems to be coming to a head recently.
If you have a Reynolds system and want your BDC or CRM system to have access to your DMS data, the vendor has to go through the Reynolds Certified Interface program to get the data connection. I believe that their policy is intended to ensure that access to the DMS system doesn't jeopardize the security or stability of that system, so certification seems like a good idea. However, why not publish a specification that the dealers (and their vendors) can use whenever data access is needed? If youre an ADP customer, I dont think they have a public data policy or program.
Because of the costs and lack of information available from the major DMS vendors, dealers (and their vendors) are essentially forced to get very creative to get data in or out of a DMS. Net net, because of current practices it is harder and more costly for dealers to run their businesses.
There are two organizations out there trying to address this issue, so that the rightful owners of data can use it to run their businesses: Open Secure Access (
www.opensecureaccess.com) and Oxlo System (
www.oxlo.com). Full disclosure, Im with Oxlo.
I think texaslp is on the right track. Dealers pressuring vendors is one way to address this. Strong statements through NADA and other dealer organizations may be another effective route. Ultimately, if dealers start switching to new DMS systems, like Microsoft and SAP, the pressure for improvement is only going to increase.