New Owner Clinics

Re: New Owner Clinics

Postby Stevenspeaking » Sun Aug 24, 2014 9:40 pm

Here are a few ideas.

Get some airbags from the salvage yard for your brands. Have a tech deploy them so they can see what they do if in an accident.

Show off some of the factory technology that we get from the factory. Have a vehicle set up with the toll attached and turn wipers on or activate the horn. This will be something that can help see the difference from the aftermarket sector.
sbrittain@mcgovernauto dot com
Stevenspeaking
 
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Re: New Owner Clinics

Postby AREV » Fri Aug 25, 2017 7:08 pm

My techniques for running owners clinics has evolved over the last 13 years. As I approach my 200th owners clinic there are some worthy tips I can
share.

#1- appoint a manager responsible for the clinic
#2- keep the salespeople out of , most couldn't care less.
#3- use different forms of communication to get your point across, print, people, video.
#4- when it comes to invites, forget postcards, emails, and phone calls- TEXTING IS KING!
#5- When I made a few changes and fired salespeople and sales management from being involved with the invite process
things took off! In the last 3 years I have pulled as many customers to clinics as the 10 years before that!

Bob
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