by MissinAZ » Fri Jan 04, 2008 10:41 am
Many of the manufactures (Ford, GM, for example) have systems that will generate letters and followup tools that cost about the same as a postage stamp...and they do all the work. For a small dealer, that seems to me to be a more effective way to approach this than a complex, expensive CRM tool. Try talking to your manufacture rep and see what they have to offer. Of all the vendors you do business with, the manufacturere is the only one who has a vested interest in your success.