by Chuck Hartle » Sat Sep 15, 2001 11:35 am
Salary plus gross profit for parts advisors
Salary plus net profit for parts managers.
Whatever you do, don't pay off of gross sales. Paying off of gross sales means that your parts advisors can manipulate and discount parts and still make a great commission while your profit percentage dips and you lose on both ends. I will give you a simple story that bares this out.
Back in 1992 we had a military base that we had a contract with the civilian COPAR to supply parts. Basically, we gave them cost plus 10% on parts. The base was required to secure 3 bids for any purchase over $750 at that time. The military needed an engine for a vehicle that required a bid for purchase. The engine had a $1000 dealer net from Chrysler. As per our contract, we bid the engine at $1100 with the 10% markup. However, someone in our local bid $900 for the same engine. We lost the sale and our COPAR buyer was ready to drop us because he thought we were price gouging. We supplied a copy of the current price book and verified that the selling dealer was indeed giving it away at $100 under acquisition from Chrysler.
I contacted the parts manager at that dealership to ask him if he was on drugs or maybe he had purchased that engine from another dealer through a .50/1.00 buyout of something, hoping it was the latter. A week later he fired his top parts advisor, who came looking for a job with us. I called the parts manager to ask why he had fired him and it turned out that the parts advisor had been selling a lot of parts like that with no regard to profit because the parts manager and dealership was paying him off of gross sales! What a deal, huh? Not only did the dealer lose $100 on the deal but he paid commission on the gross sale to the parts advisor. End of story.....
Chuck Hartle'