by Gary J. Naples » Wed May 17, 2000 9:29 am
Hi daponik,
Unsold special orders not only hurt customer service and dealership profit potential, they also contribute significantly to parts department obsolescence.
I'm assuming, by your comments, that, beyond some type of tracking through your inventory control system, there are really no policies or procedures that exist for dealing with special order parts and special order customers.
Any parts ordered through the service department (for warranty or C.P.) are the responsibility of the service and parts department. Accordingly, getting the customer back must be a collaborative effort between both departments. On going dialogue between the departments, pertaining to special orders, is a must. One problematic area is customer notification when special order parts arrive. In many cases, there is no consistent, structured process. Here are some suggestions:
All available methods to notify the customer (cards, letters, e-mail, and telephone) must be considered and used if need be.
Make customers aware of return deadlines for unsold special order parts. It creates urgency and allows you to take advantage of manufacturer return programs without incurring penalty.
Make at least three attempts to notify the customer.
Depending on the part or parts ordered, explain to the customer that failure to have the repair could hurt the vehicles appearance, performance, safety or value.
The service advisor responsible for generating the customer special order can contact the customer and set up an appointment at the same time.
Look for an article on special orders in an upcoming issue of "The Parts Manager." Perhaps this can further assist you.
Gary J. Naples