by tcollins » Fri Feb 20, 2015 6:43 pm
I spent 7 years with Dealertrack and currently use ADP/CDK. There are things I like about both and things I don't and that holds true for just about all other DMS systems as well. Dealertrack is a very simple system. It's easy to use and easy to teach. In the parts department, most of the counter people can be up and running in a day or two working independently. Two short coming I found we're the limited amount of reports although they were rolling out a report generator as I was leaving and it may be far more advanced now but it was limited at that time. All other reports were created and not customizable. Typically, I would run several reports and add them to a spreadsheet to get what I wanted. The second was DMS support. It was difficult to get to a high enough level to be able to find someone that was willing to take the time to fully understand whatever challenge you were facing. The lower level support always gives you the feeling that you must have done something wrong rather than there might be something going on with there system. I often found it took several days and often several weeks of back and forth phone calls to get a resolution.
ADP/CDK is a big robust system built layer by layer over years with huge capabilities both in reporting and daily task management. Some things are cumbersome, difficult to learn and understand, other things straight forward. Because of the multiple systems there are often several ways to accomplish the same task. For instance, I can think of at least 3 ways to post parts to inventory, each with it's advantages and disadvantages. Support is pretty good as you would expect from a tier 1 DMS, we have the ability to call, email, and chat and the response for the most part is OK. The draw back is trying to teach this monster to not only your own department but the dealership as a whole. Although you can pay for dealership training or go to a training center, it is difficult to find correct or current processes on your own and documentation is somewhat limited and served in broken pieces. There are several WBT but they don't encompass enough of the system to be adequate. (Dealertrack has a very useful WIKI that I found very helpful, well written, accurate and described every aspect of every program in detail and was updated regularly) To fully utilize this system and to gain the efficiencies possible you need a total dealership commitment to learning it fully. Each department has to set up and use all it's features and failing to do that creates fragmented and inefficient departments.
In speaking to dozens of other parts manager's around the country regarding Dealetrack a theme became apparent. For those manager's that have been around for quite some time and were use to a Tier 1 DMS, they felt Dealertrack was limited and restricting and they had a hard time adapting. For those new to the position or with limited Tier 1 experience that was not true and they adjusted well and in most cases liked Dealertrack program. I understand that's a generalization but if reflects the conversations I had. You may be different.
In my opinion, the automotive industry is ready for someone to create a system from the ground up based on what we do and how we operate with robust reporting, CRM capabilities built into every work station and POS software available to all front line employees. IPAD's, cell phones, and tablets, parts scanners and RF technology fully integrated between departments all in real time and cloud based. The current Tier 1 DMS systems and even Dealertrack are simply systems that were built in the 1970's and updated over and over again, with little thought about how requirements for dealership personnel have changed nor how our industry has evolved.