by dbuck » Mon Jun 11, 2018 3:41 pm
Like everyone else said, unless you can go huge it's probably not worth it. It certainly wasn't for us.
A lot of times the owner or somebody says "Sell more", or "Get your numbers up" or something like that, and our options are extremely limited.
You can enlarge your wholesale, offer a bigger discount to attract new shops, and in the long run you likely didn't increase your net, usually just a bit of gross and a fair amount of expenses.
You can try internet sales, and guess what, it's even worse than wholesale. Lower margins than wholesale, freight expenses, damage, returns, all the fun of wholesale and less benefits.
If you ship enough stuff to get shipping discounts through a major carrier, great, you've got a shot. If its a normal dealership you are going to have a hard time justifying it after a few months.
Shop around first, see what others are offering the same parts for on various sites, ebay, amazon, their own website. I see people selling parts below what employee cost is at our dealership, with free shipping or very little. You can do all the math before you jump in.