DealersEdge Professional Forums

JUST CURIOUSITY.. HOW MUCH ADVERTISING MONEY IS LEFT ON THE TABLE FOR BUMP THE COMPETITION EVERY YEAR?

OVER HERE IT IS AROUND $46000.

HOW ABOUT EVERYONE ELSE?

Small dealer around $10,000.00 left.

small dealer $3500

HOW SMALL? WHAT ARE YOUR MONTHLY AVERAGE PURCHASES?
MY MONTHLY AVERAGE FOR THE YEAR WAS AROUND $200,000
I UTILIZE BUMP AS MUCH AS I CAN AND AM WONDERING WHY SO MUCH IS LEFT.
YEARS PAST IT WAS AROUND $25000 LEFT ON TABLE AND IT SEEMED LIKE I DID MORE BUMP CLAIMS THIS YEAR.

remember a year or two back we could offset our CollisionLink subscription fee $100.00 a month on the GMLAM site
then that was taken away a few years back that would be nice to do again with rising costs.
I was $11,000 plus at the end of the years 2015 and 2016. Last year was over $20,000.00. this year is $26 thousand plus.
Obviously were a growing Collision dealer. I'm guessing the money just doesn't disappear into thin air.
I would like to propose to GM that dealers that use CollisionLink be able to use a percentage of end of the year accrued BTC funds towards returning or field scrapping
of collision parts. Heck, 10% of 20 thousand is ..well... Two thousand dollars. Everyone reading this could scrap off some weird Collision piece of metal
we got stuck with or scrap off some damage claim panel part that got turned down. I may propose to the GM DFOAB site.

THAT IS EXACTLY MY POINT. THAT IS WHY I NEED SOME NUMBERS . I WOULD LIKE TO PROPOSE THE SAME