by GLEvans » Sat Nov 09, 2002 1:17 am
When I told our GM a year ago we were going mark up accessories from 30% to 35% to our sales dept, he bitched like hell! Funny,the S.O.B. told our service manager to go from $50/hour to $70/hour for all internals the previous week. Our sister store gets 40%. Our GM is a real &%#!@. He bitches to me to get our sales and gross up but won't let me get have any resources to do it. (No advertising budget, no space for additional parts - I need a mezzanine bad - Hard to increase wholesale sales if you have no room for quarter panels & doors - no $ for training, no $ for a decent web-site, etc.) ..... Next question - What is the manufacturer's mark up to list on accessories? Mitsu's varies - on accessories for 2002 and older vehicles they mark up accessories 40-50% to list. They told us on most accessories for all the new models coming out this year and later, they will mark them up 67%. So far, so good, as long as they are competitive with the aftermarket.