Unprofitable Wholesale Customers

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Parts007

Unprofitable Wholesale Customers

Post by Parts007 »

Is there a politically correct method to get rid of a undesirable wholesale customer. I have a few customers who buy "nickel & dime" parts only. These customers are far away (approx. 15-20 miles away from the delaership). Yet they expect me to deliver to them. Should I be nice and continue to handle these customers, or should I give them the boot. Any thoughts?

Tony R.
Richard

Unprofitable Wholesale Customers

Post by Richard »

You can do it one of 2 ways. Either institute a 'delivery' charge for all orders under a set amount ($25~50). Or, just tell the guy (who IS a businessman, just like you) that you can't make a delivery for nickles & dimes. Good luck.
Chuck Hartle

Unprofitable Wholesale Customers

Post by Chuck Hartle »

Richard has some great suggestions. Another "politically correct" suggestion is to slow down their deliveries. We used to rank these customers as "red light" customers. They nickle and dimed us and we were their last resort because we had the part. We would deliver to them when it was convienient for us and we were in the area, sometimes being a day and a half after the order. We also gave them 5 to 10 % less of a discount than our other loyal customers.

Chuck Hartle'
scotstrong

Unprofitable Wholesale Customers

Post by scotstrong »

You could also try shipping them their order by U.P.S. and billing them for the freight. A couple of orders with the freight equal to or greater than the price of the parts should get the message across.
RICKPLEM

Unprofitable Wholesale Customers

Post by RICKPLEM »

WE USED THE THEORY ABOUT DELIVERY CHARGE AND IT ACTUALLY WORKED!!! IF THE EXPENSE IS EXPLAINED, THEY WILL GET THE POINT.
Parts007

Unprofitable Wholesale Customers

Post by Parts007 »

Thanks everyone for your input

Tony R.
ctm

Unprofitable Wholesale Customers

Post by ctm »

We have set a minimum order price for delivery for shops over 10 miles of $50.
If their bill is $10 they pay $40 for delivery. This has taken care of most of the problems with my outlying shops. Have fun!
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