DealersEdge Professional Forums

Hay guys just looking for ideas on moving tires, I've tried spiffing our service advisors but that don't seem to motivate them. does any body have any ideas on different techniques to get the ball Rolling with our service advisors on tire sales. Our tire prices are somewhat competitive so that helps.

we used to do a free mount and balance (but we would eat the labor charge) If i remember correct we used to pay service around 80 for an internal rate. We sould a lot but then again didnt make much if any after we paid them. My dealership sells a fair amount of tires on the program. Also depending on your area some of the tire companies will come in and train your guys for free... service drive... writers and also parts guys

try spiffing the techs who are inspecting the tires,works for us......

Throw a bunch of screws out on the service drive. It works every time.

We have a lot of luck advertising 5.00 over cost on tires -each. That will usually get the phone ringing or customers requests.The advisors get a cost sheet on the tires to review with customer and they bump the tires by 5.00 ea. and we will mount and balance for 25.00 a tire. This puts us inline with costco, which seems to be our biggest competitor. I will also go onto the costco website and print out the tire quote for their brand name tire and we are usually within $2.00-10.00 of each other. I make sure the advisors have the tire quote for customer as well. We also offer free rotations for life of tire, after all said and done. The money isnt in tires for us , its all the things that keep people away from tire shops and back to our store

I agree thanks, also we will have to invest in some nails for the service drive .

Work for Ford. At least they do national advertising for their service and part departments. lol

We have tried selling tires at cost just to keep the inventory flowing, Still no action

We have dealertire as our OEM supplier. We pitch the advantages of the price match and the road hazard (free of charge for our program). If customers don't know that you sell tires... they won't buy. We have cleverly placed tire displays throughout the dealership... along with POP materials such as tire inserts and signs.

Another thing that helps sell tires is a walk around with the customer at the time of drop off, as well as a properly filled out inspection sheet during the service process, and a knowledgeable service team.

We are a small store, but we have a large amount of tire sales.

That SA standing with the customer at the time of writeup and walk around, placing His had on that tire does a lot. Spiffs don't work, and I don't believe in paying someone twice to do their job. We have pretty good tires sales, but it is the ABSOLUTE hardest sales we make. Everyone HAS to know about the program. OEM programs are a must or you will not see the profit. I only buy aftermarket in an emergency. Road Hazard, Price Match, and all the other info that we have for our tires helps a lot, but I agree, it is almost impossible to get the SA to care. We have to stay on them. Tires are good money, and usually can come with an alignment. More money. Plus, it gets the customers mind in the fact that we do EVERYTHING.

It all starts in Service. You can have the best mix of tires and that is not enough. Service is the key to this. They have to understand that tire sales make up a HUGE market if they think so or not. It is big business and that they are missing out. Usually when you can come up with some numbers, show them what they are making off them now, and if they tried what they could make off them, they will listen. Figure out the profit of YOUR goal you would like to sell, then show it to service side by side with what they are doing now.

We sell about 3 full sets a week, with the normal onsie or twosie here and there mixed in and are pretty happy. I want one set or 4 per day, but hey, always have to wish right?