DealersEdge Professional Forums

What's going on guys/gals we got a new year coming fast just looking for your 2015 ideas to increase gross and sales on the following:

Back counter
Front counter
Wholesale
Accessories
Tires
etc

Back counter- have advisors /techs upsell. Can't go too wild with a matrix, in this day and age with the internet, anyone can get dealer cost and list.

Front counter- Knowledgeable front counter sales persons

Wholesale- We are in a small market of about 300,000 people with a small inventory. We have all the big wholesalers within
a 100 miles of us. They are selling to the shops and body shops the same price they sell to us. All we can offer is a good price and better service.

Accessories- Lost cause!

Tires- Not in the tire business yet

Same here But with accessories, in 2015 they want us to start focusing on tires and accessories (such a pain) I was thinking about different incentives to pay my employees to push these products? Right now we don't stock many tires but our GM wants to change this.

Back counter: fire the "advisors" and hire real ones.
Front counter: waste of time, internet killed it
Wholesale: I have all I'm going to get, biggest wholesaler for three states is 20 miles away and delivers here.
Accessories: waste of time, I'll keep depending on my GM to dress up trucks when he feels like it.
Tires: I stock a set of all the sizes for our most popular vehicles. About 7k worth, just need advisors.

cville1987 wrote:Back counter: fire the "advisors" and hire real ones.
Front counter: waste of time, internet killed it
Wholesale: I have all I'm going to get, biggest wholesaler for three states is 20 miles away and delivers here.
Accessories: waste of time, I'll keep depending on my GM to dress up trucks when he feels like it.
Tires: I stock a set of all the sizes for our most popular vehicles. About 7k worth, just need advisors.

Cville is spot on.

Focus on your service drive with laser focus, keep your expenses low, and watch your profit grow.