When do you give discounts on RO's

[american458]

Just trying to see if i am in line here. Do you bargin with your customers with out a mailer coupon or something that says he's gets money off. or do you give him money off anyway.

[robc]

If it a discount that is a general special or promotion, then I would normally give the customer the discount. (Say we are offering a spring special on brakes for $99.) I just make sure that I code the labor op different so I don't get an inflated sense of the marketing results.

If it is a targeted special (like a welcome back enticement) then I wouldn't even if the customer qualified for it (as in we haven't seen him in while either).

My general thoughts are if the special is widely circulated then chances of the customer happening upon it after-the-fact are greater and I don't want to create that ill will.


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** Rob, Editor Dealersedge/WD&S **
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