There's a demotivational poster that comes to mind - "Sometimes the best solution to morale problems is just to fire all the unhappy people"
http://www.despair.com/demotivation.html And I am sure that is most are thinking - but you've already had a round of that and things didn't seem to improve.
First and foremost, are the techs able to make a wage nearly every week of the year? I am not talking about their flat rate, but the amount of work available. If the shop is struggling to get work in the door and slows down, techs naturally and understandably get worried about providing for their family and it shows up at work. Plus when everyone is really busy there is enough work to spread around and not enough time to worry about the next guy. For some younger techs this might not be an issue because that's why those tool boxes have wheels and they'll just move on. A more senior work-force is at least somewhat committed to the shop they have put 10, 15 20 years into and don't want to start over somewhere else.
It is tough when it becomes obvious that a tech no longer really wants to work for a shop, but out of habit and being in a comfort zone won't leave.
Next, I don't want to get all like new-agey and feng shui on you here, but the first thing I always look at is the working environment. Is the shop a dark cave full of dim fluorescent that just seems to suck the life out of you? Does the enviroment make it at least semi-fun to be there? (well let's tolerable at least.)
Third, people become more ambivelent when they feel they are at the mercy of the service lords for their working conditions. They have to have some measure of control over what goes on. I always start slow - allow the techs to pick the easy junk like preferred shop supplies, uniforms, etc. And if possible work them up from there.
For instance, I find the biggest thing that causes fights is apparent favoritism in dispatching work and what is preceived incompetent co-workers (as is, "oh Rob ordered that part, then there is no way I am putting it on." "Or Rob is so bad he could muck-up a junkyard.") If the opportunity presents itself, let the tech see what goes into deciding the jobs for the day and why things are dispatched the way they are. For some shops, I've seen a rotating lead tech who does the dispatching work well.
At least those are a start.
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** Rob, Editor Dealersedge/WD&S **Help is only a message post away!
robc@dealersedge.com