Service Follow up Systems

[will_hodge]

Conducting a seminar on Service follow up systems and need some input

[robc]

Most of the DMS providers I know offer some type of service follow-ups and I believe that is what most dealers are using. Of course Ford has QCM with certain providers like NewGen doing the follow-ups and telemarketing to get appointments. Where their certain areas you where looking for?

For example, I know purging customer lists and working the right customers are critical in making the process a success. The was an example I heard of where the dealer only had budget to send 1,000 reminders a month so the DMS would send 1,000 and stop. That meant that A-L always got mailed and M-Z had never seen anything from the dealership. Problems like that I know strain the effectiveness of the programs.



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** Rob, Editor WD&S **
Help is only a message post away!
robc@dealersedge.com