Working recall list draw backs

Working recall list draw backs

Postby Michael White » Tue Apr 12, 2005 3:16 am

Rob, read your article on persuing recall business and wanted to respond.

With R&R we have a great system for identifying recalls and working lists. In fact we have a phone system that will call upwards of 300-400 customers a day when I want it to.But working this list had a very negative impact on my Buick CSI. We are in California and there are probably 100 Japnaese vehicles sold for every GM car sold. Buick customers, even though most are retired, in general are very negative about coming in for a recall because it interrupts their day. Women are OK, but its the men that seem to be the problem.

Our CSI took a major dump with Buicks because we did a number of them and they were annoyed for having to come in. Were very organized in doing them.

3 general concerns: 1. annoying having to come and do it, 2. would come in with 50-55K and also want a squeek or rattle repaired free. Or in 1 case, had almsot 90K on it, was towed in with some major failure that cost the customer about $1200. There was also a recall. The customer recieved a CSI form at 90,000 miles and was very upset they had to pay that money. Got a lot of Satisfieds. This killed our numbers. With the big push on SFE money, I will not persue any Buick for a recall. Did it 2 times with the same result.

it is absolutely obscene GM would survey a 90K mile Buick. But they did. Even at 50-55K they do. They are stupid for doing it. I will work my GMC owner because they appreciate the concern and assistance.

Maybe it is different other parts of the country. But here in California, GM is out of the car business almost completely. Its too bad because we have some pretty nice product.

[This message has been edited by Michael White (edited 04-12-2005).]

[This message has been edited by Michael White (edited 04-12-2005).]

Michael White
 

Working recall list draw backs

Postby robc » Tue Apr 12, 2005 8:00 am

I never really seen a relaionship between recall vehicles and CSI - interesting though. As a side, has anyone tried to find out GM's date limit on sending CSI surveys. It used to be if you held the claims for over 30-days and then submitted the customer wouldn't get a survey. I just they figured that the customer couldn't remember that far back.

------------------
** Rob, Editor Dealersedge/WD&S **
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robc
 

Working recall list draw backs

Postby Michael White » Thu Apr 14, 2005 1:11 am

What ended up happening over a 2 month period, we almsot doubled our Buick warranty RO count. With doing 50 plus recalls, getting 10-15 Bucik customers that were annoyed on coming in hurts.

The policy I have now, is if a Buick customer comes in and they want goodill, they get whatever they want. If GM will send them a CSI, then they will get whatgever they want for goodiull, no matter what the warranty costs are. I started doing this, and it immediately fixed the CSI.

It is a great mystery what/who will get a CSI report. I am not sure anyone knows. I do know that at many of the Japanese manufacturers if you call and register a complaint, you will never get aq CSI from them again. They do not want any negative numbers.

qquite the different philosphy with GM, especially since GM seems to introduce 5-6 recalls a month.
Michael White
 


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