by tjsmith » Wed Feb 13, 2008 3:38 pm
Sorry to take so long to get back, but what I did was, is I look at a brake job like an oil change at my dealership...I don't make a killing off a brake job. I had a meeting with everyone in the back-end of the dealership & asked everyone if they were willing to try something different to increase brake jobs...I asked everyone to make a small sacrifice...parts would have to discount the pads, service writers & techs would have to discount the time & profit, etc....they all agreed & our brake jobs have tripled, & that is an understatement, they have tripled.
Now with that being said...I pay my techs 1.5 & it averages out to be around $56.00. We try to always use the durastop pads if possible, & the parts buys them from a Delco supplier & get a discount which goes to straight to 687, which that discount goes to strictly parts profit(Makes the parts mgr happy). We charge around $41.00 for a set of pads, which normally cost around $30.00. Everyone was a little scared of the concept at first, but now they all love it.
Again I do not make a killing off brakes, but the $99.95 brake special has grown my business leaps & bounds. All the other dealerships, independents, & Firestone's in my area fuss about our brake special all the time, b/c we have taken away alot of their business, which I love.
And I know that this idea will not work for everyone, but I hope it was helpful.