DealersEdge Professional Forums

Just had a big "Grass Roots" meeting with west BC last week. They were touting all the benefits like a true dog and pony show. Chrysler was offering 50 co-op if sign up, and only one dealer of the many that were there signed up for it. I don't as yet know whether they actually commited. But most of us doubt the claims that we can drive enough traffic into our auto mall to make it worthwile.

I assume you meant Express Lane, the new and improved Quick Service System offered by Chrysler. We had the same meeting, I love the idea and concept and actually buy into what they want to accomplish. That being said they pitched to a room full of us "B" sized stores and no matter which way I looked at it my ROI isn't there.