DealersEdge Professional Forums

Where is your Service Dept. Positioned and who positioned it?
Is the customer coming from the Sales Dept. positioning you differently then your community / regular Customers?
What are you doing to change public perceptions?
Just a brain teaser for the new year.

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George Schmitz

George, forgive my being dense, but.....I'm afraid that I....for one... don't understand the question !

Doug

Doug, To simplify the Question; where does your service depertment generate their customers from? What do People (Comunity) think about your Dealership and/or service department. What are you doing to get new customers thru your service bays (not generated by sales depart.)? Where would your Service Dept. be without Your New / Used Car Sales Department? Able to grow and flourish with Service Dept. marketing strategies and taktics?

Positioning:
The position your service Dept. is placed by or thru your customers or your marketing efforts.
Simply means what kind of customers do you cater to and how do they precieve the value of your service. Finding out more about the Customer should generate a higher retention rate.
Positioning is not equal to Marketshare, which is calculated on Sales by make and model.
I am trying to find our position to get the highest return on advertising $ spend.
NOT WARRANTY RELATED
1. What age group Customer frequence regular at the service department?
2. What age group Cars regularly goes thru your Bays?
3. What repairs / Service are performed?
4. Whats The average $ spend per RO Labor / Parts?