DealersEdge Professional Forums

Has anyone signed for the Goodwrench & Go program. I have been told that if you are signed up for CSSR, that Goodwrench & Go coupons will trumph your CSSR coupons. Is this true? Do we want to advertise $99.00 brake jobs for life?

Signed up yesterday as per the "strong" advice of our AVM

[This message has been edited by BRRRR (edited 01-29-2010).]

In his email newsletter this past week Larry Edwards had a great saying something along the lines of "If you think cheap service is going to increase your business and profits, please see the how well that has worked in the new vehicle department." I wish I could find the newsletter for the exact comments he had. The point being - loss leaders are ok, but I think a competitive price for a service is better. With what GM has done to the maintenance intervals, what are we supposed to "upsell" customers on if we give away the LOF? The point of an agressive loss leader is to sell related products during the visit. Otherwise the milk would be at the front of the supermarket instead of the back corner (an old and tired example, but still applicable).

Being new to GM I signed up out of "political correctness" along with just about everyone else belonging to the local Service Managers Club. However, me being me, I did have to ask why GM is offering a LOF with Tire Rotation Special when all I keep hearing about is MI and MII Maintenance.

[This message has been edited by Art_Mopar (edited 01-29-2010).]