Much more of a can of worms than a true legal issue. I have never known of a dealer that was terminated or had anything serious happen for kicking a customer out of their store. I mean the DSSA also requires 100% training and hundreds of other things that dealers routinely ignore. The trick is to ignore the passages without outright saying you are ignoring them. Will it cause bad feelings with the rep? Sure, so weigh those in your decision.
First, there would be obvious exceptions to servicing any customer. Reps that say you HAVE to work on any vehicle are clueless dolts that just what you to make their headaches go away. You aren't forced to work on anyone's vehicle. Let's put it this way, what if this customer pulled a gun out and shot your service advisor and while waiting to go to trial wants his vehicle serviced. Would GM DEMAND that you service his vehicle? It is bad business sense to not service a group of customers as a course of habit, but individuals are another story. For example, GM might choose not do business with someone who is suing them.
The only passage I know of in the DSSA is, "Dealer agrees to maximize customer satisfaction by providing courteous, convenient, prompt, efficient and quality service to owners of Motor Vehicles, regardless of from whom the Vehicles were purchased."
All of those descriptive words are open for interpretation courteous, prompt, efficient all words that mean different things to different people. As a political issue, you just have to play coy with the rep and customer until they get the hint. Schedule them out for months away. If they somehow get by and get scheduled, then call them the day before tell them that youre booked and need to reschedule. If they somehow get in the door, just hold the vehicle outside for days on end.
I am sure the first thing the customer will do is call GM, who if they are doing anything right, will say they will contact the dealer and get back to them. Once the customer realizes that GM cant really do anything to you, they will usually get the hint. If, on the other hand you bend every time the customer calls and complains you are just reinforcing their behavior.
Personally, I had a couple of customers whom I was just upfront with. I took them into the dealers office and we told them, look apparently we cant service your vehicle to your satisfaction, so we dont know what you want us to do. I remember one of the customers didnt realize how much of an idiot he was and once it was made obvious that he was a tool, straightened up until he ended up buying something else.
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** Rob, Editor Dealersedge/WD&S **Help is only a message post away!
robc@dealersedge.com