I am starting to see that dealers are receiving GM's common DA report. No one I spoke in GM wants to discuss it. Has anyone been given a reasonable explaination for this action? How do you compare a single-point Olds store (which did have a CPVS of $232) to a GMC store (which had a CPVS of $287) and say they average out to $259. I mean come on, the Olds store will always be low, and the GMC store will always be high. Or, more to the point, Chevrolet's average was $12 above the combined, most Chevy stores now have excessive expense. And now GM reports to you your amount of "Excessive Expense" ... what are they implying? After three years of the report, why add this line?
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** Rob, Editor WD&S **
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robc@dealersedge.com