by robc » Fri Jan 11, 2002 8:55 am
Oh wait, while I am at it ...
Does the dealer overcharge? Ummm... no, they might be more expensive on occasion but they don't overcharge. Are you telling me Roger Penske and his managers don't make millions? Aren't most of these aftermarket companies extremely profitable?
As opposed to the aftermarket, the dealership has the burden of warranty. Fulfilling that promise (made by the factory) requires special training, tools, facilities, etc. While this doesn't mean diddly when it comes to changing someones oil, it is a cost of business that dealers have that the aftermarket does not.
The issue is, when it comes to pricing and picking the pockets of customers, dealership shops would dream of the profit margins that most aftermarket have.
Second point - not to be too agressive here, but after three or four consecutive years of record auto sales, if you're having to be the discount leader in your market area to attract the bottom tier of customers then something isn't right in Dodge ... value isn't who has the cheapest price.