More and more dealerships are going to be faced with this situation as technology continues to expand its role in the dealership. Dealers will have to decide if it is worth the investment to hire an IT person or continue to have personnel share duties such as what you guys are doing. The move from mainframe to client-server and web enabled technology is adding to the already complicated task of maintaining an in-house system. In addition, as mentioned, there are numerous other manufacturer, body shop, etc.. related networks and applications that need to be maintained. I think the answer to Mike's question is that you are still automotive people, but now must rely heavily on technology to get the job done. This technology must continually be maintained, updated, and changed order to stay competitive with those that are taking advantage of it. I am working with several dealers who are trying to create a department that has an emphasis on business development and marketing, but is also in charge of information management and system maintenance and management. I like this approach because you have dedicated personnel handling the technology issues (and not managers, etc..) and at the same time are revenue producing (hopefully) as well. I know one thing, it's definitely not going to get any easier!
[This message has been edited by David Cates (edited 06-22-99).]