We miss your business letter

[MR PARTS]

Does anybody have a we miss your business letter template they could send me. jneal@patsylou.com. Thanks in advance.

[topshop1]

For what it's worth, I really don't think you will get much response to a letter regardless of how it is written or what it may contain.

If you are serious about taking back some of those lost customers, assign the task to someone who is very good on the phone...both for the purpose of getting them back and to gather data on why they left in the first place.

We have found that many of them are just plain lost, period. A lot of disconnected phones, moved, died, bought "maintenance free" new car...and here in Michigan...no longer employed (broke). A few were irritated by something and often they can be brought back with an apology and an incentive.

It is a worthwhile process that every service department should be doing in some manner.

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Tom Ham
AutomotiveManagementNetwork.com