by bsilcox » Sat Jul 18, 2009 12:56 pm
KA and PB Let's get back to the first question I believe that this person was asking for feedback not a slam! How about some honest feedback on the real issue. Any body in Dealer World does not believe that the aftermarket is eating our breakfast, lunch and dinner then why are they growing in major market areas. Jiffy Lube, Grease Monkey, Rapid Lube, Oil Can Henrys, Etc. why are they growing is beacuse of the feelings in Dealer World.......Why do the Tire Stores out SELL up in Tires, Brakes, Alignments and suspension parts beacuse they wear out and Dealer World does not do a good job at selling these items. I totally agreed with selling the factory recommended services but If any of you can survive on that tell me HOW?? I totally believe in SELLING what the vehicles need at every visit and If any of you are doing a complete inspection of the vehicle, every visit, every time shame on you!!. Give the customers a reason to do business with you. Competitive time lines on maintenance and repairs, especially oil changes and the like. But also the other needed repairs. Be competitive and shop your market area now what everybody is charging, Match or Beat price policies! You gals and guys know the ropes wake up and take care of your customers.
Should we sell struts and shocks at 50K or above like the aftermarket does with the customer's approval as a "Maintenance Item" with a price match guarantee for 30 days and a RIDE guarantee for 30 days just like the aftermarket??????????????????????????
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Bob Silcox