Summer business

[JBier]

What kind of ideas do you have for driving business into your store (sales and service) this summer? Will you be hiring any students as part time help?

[Lhansen]

A suggestion for any dealerships that are in a college town. Make sure that you sponsor the events on campus. Freshman usually arrive a week earlier than others, and have a week of orientati by local busineses. Also, there will be the fraternity and sorority rush weeks, with sponsors. Offer a small discount to students, with free calls home to authorize needed repairs. Peace of mind of the parents will go a long way.

Good luck!

Linda

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Linda Graham Hansen
Auto Dealer Focus
www.autodealerfocus.com