DealersEdge Professional Forums

What kind of ideas do you have for driving business into your store (sales and service) this summer? Will you be hiring any students as part time help?

A suggestion for any dealerships that are in a college town. Make sure that you sponsor the events on campus. Freshman usually arrive a week earlier than others, and have a week of orientati by local busineses. Also, there will be the fraternity and sorority rush weeks, with sponsors. Offer a small discount to students, with free calls home to authorize needed repairs. Peace of mind of the parents will go a long way.

Good luck!

Linda

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Linda Graham Hansen
Auto Dealer Focus
www.autodealerfocus.com