Hi Marc-
I think that you will find most dealerships are still dependent upon lead generators for most of their Internet iquiries. However, those that are successful with their own Web sites have made that a priority in all their customer facing advertising- print, broadcast, signs in the dealership, etc.
You will also find that their Web sites recognize the type of experience the customer is after. When they get to the dealer's site, they have often picked out the vehicle and now are researching availability and price.
I took a quick look at your Web site and while you announce the availability of inventory and pricing, it is not real easy to get to. Leading the prospect up to that point only to ask them to submit a prurchase request may be holding response down.
But the larger issue is still the amount of mention your Web site gets in your traditional advertising channels.
Good luck!
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Jim Muntz
Publisher WD&S Publishing
jimmuntz@dealersedge.comPhone 800-321-5312
FAX 800-314-4770