by ScottG » Sat Mar 25, 2000 6:37 pm
I currently own 4 platinum sponsorships and 1 gold sponsorship under the parts.com network.
In response to the question Bob at worldparts brought up "Why are the manufacturers and dealers letting everybody else eat their $600 billion lunch?"
parts.com could potentially save manufacturers millions of dollars each year. How?
Through the parts.com website, the manufacturer will be able to track from the point of sale of its parts inventory and plan its manufacturing and inventory needs accordingly. In other words, they will know daily, actually by the second, what people are buying and in what part of the country. Why does that help them? Currently manufacturers rely on info provided by retailers and wholesalers on a DELAYED basis. These retailers/wholesalers are the middlemen that provide the product to other automotive businesses. Because of this delayed system, manufacturers and warehouse distributors must maintain certain levels of inventory at all times to meet demand. Inventory that is not used in a certain time period must be replaced with updated inventory. What happens then? Those nasty write-offs that cost millions of dollars. This is the core reason parts.com's business model will be successful in the online parts war. Retail operations just won't cut it - they don't save costs longterm. The name of the game today is speed and information, and that is the backbone of this model.
Also, manufacturers may increase their margin on products sold through parts.com since it will not have to factor in the mark-ups of various middlemen down the distribution chain. On the buyers end, the buyer will have access to additional parts (other than what is in current local inventory) and potentially better prices than it could by buying products from a warehouse distributor or retailer.
Of course parts.com is taking some revenue from each transaction, they have to make money somehow. That amount, however, is considerably less than the middlemen are charging and the part will ultimately cost less to the buyer.
Why would a dealer want to get involved in this? As a platinum dealer, I basically have first dibs at a part sale in 9 states. If the order isn't time sensitive and I have it in inventory, I will make delivery of the part. If I don't have the part, the order goes down to the Gold level, and then to the Silver level if needed. parts.com is building this "network" consisting of 170 platinum suppliers, 7000 Gold suppliers, and 14000 silver suppliers. I expect to increase my parts sales considerably under this system.
To Chris, you should definately do some additional research into parts.com I looked at several different on-line parts companies and this was head and shoulders above the rest. They have only been in business for 2 months, and are making considerable strides daily. I have been very impressed at what this company has to offer.
Hope this helps.