Internet Departments
Posted: Wed Oct 04, 2000 12:34 am
Numbers????
If we count gross leads that is total number of leads that have a good phone number or good email address.
That does not mean that you disqualify the prospect who will not reply but the information seems valid. Im counting every lead that is not from an obviously bogus source.
I have worked with a VW store in San Antonio that has been my client for about 8 months it is consistently closing 15-19%. Truthfully, I feel they could do a much better job if they would work on continually prospecting to the clients that they save in their database. They admittedly do a poor job of this but they do one hell of a job on the low hanging fruit. All because they have strong fundamentals and a solid process for working every lead. All request are answered within 12 minutes automatically and everyone is contacted a minimum of 5 times 3 by email and twice by phone all inside of 30 hours.
My best Domestic client has been 13.3% for the last 3 months. The best part is they just started with me and are already projecting much stronger returns. Currently they have 23 units on order with $1000 + deposits that they will start to deliver next week. If you have a program that has strong fundamentals I'm confident that you can have results that range from the high teens to the low twenties.
------------------
Greg Machado
E-Commerce Director &
Independant Consultant
http://www.gMACgroup.com
machado@gmacgroup.com
210.710.8456
If we count gross leads that is total number of leads that have a good phone number or good email address.
That does not mean that you disqualify the prospect who will not reply but the information seems valid. Im counting every lead that is not from an obviously bogus source.
I have worked with a VW store in San Antonio that has been my client for about 8 months it is consistently closing 15-19%. Truthfully, I feel they could do a much better job if they would work on continually prospecting to the clients that they save in their database. They admittedly do a poor job of this but they do one hell of a job on the low hanging fruit. All because they have strong fundamentals and a solid process for working every lead. All request are answered within 12 minutes automatically and everyone is contacted a minimum of 5 times 3 by email and twice by phone all inside of 30 hours.
My best Domestic client has been 13.3% for the last 3 months. The best part is they just started with me and are already projecting much stronger returns. Currently they have 23 units on order with $1000 + deposits that they will start to deliver next week. If you have a program that has strong fundamentals I'm confident that you can have results that range from the high teens to the low twenties.
------------------
Greg Machado
E-Commerce Director &
Independant Consultant
http://www.gMACgroup.com
machado@gmacgroup.com
210.710.8456