In regards to the question separate department?
A separate department empowered to handle customers in a A to Z fashion is a must to truly see substantial success with the interent.
Secondly, in our case we deliver about 75 cars per month. We hired 4 NON-car guys and taught them the GOOD things about car sales etc. Their CSI scores are much higher than the floor sales staff.... their gross is within a hundred bucks or so of the floor staff and we deliver 75 to 85 cars per month.
No question, we pay the bills plus!
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Russ Gentry
wyler.com
rgentry@wyler.com