Hello,
I am new to this forum and would like a to know what is working best for those of you with good Internet sales departments that are producing you several sales a month.
I am the Internet Sales Manager for a large Inianapolis area Chrysler Jeep / Lincoln Mercury dealership and we have had little success with our Internet sales department. I average about 8 to 10 sales a month using a few lead services. I am thinking about losing these services and using the money spent here on advertising to drive traffic to our own site. I find these service to be costly and do not see my return on investment. I just got out of a meeting with AOL/Compuserve and they were trying to sign us to advertise with them, but again the costs were out or sight. I believe the statistics of web users and even our own survey results show that well over 50% of our customers use the web prior to purchase, but who do we use? We have tried local print, and have our web address posted on parts vans, shuttles, my own company demo, but where are we failing. I hear of dealerships selling 70 to 150 vehicles a month from leads from the web and I want my share of this business. If the web is the way people are shopping for vehicles is it only logical to have a strong web advertising campaign? Banner ads, pop ups etc. Any advice would be appreciated.
Thanks
Dan