I have dealers that keep trying all approaches to when to finally throw out a price. What I always end up saying is Welcome to the Information Highway.
You have several choices
1. You can post MSRP right on your site, then offer Internet incentives.
2.You can choose not to have prices on your site and let them contact you.
3. You can offer discounted prices on your site.
4. You can offer discounted prices on your first response.
You can see the options are any way you want to put them out there and I could rattle on and on with the options, but what is the bottom line? What does the customer already know? What information is already available to them? What do you ultimately hope to keep from them?
Are you promising them a hassle free integrity based buying experience?
I am from the old school and I dont want to give my price until I know if they are buyers, what their trade is, and what day are they going to pick it up. Unfortunately the Internet does not allow me as much information as I want, but it provides it to my consumer.
Okay, Okay I will get to my point (which is what your customer is waiting for also). My clients that insist on posting prices are not as successful with the hit to the site following through to a contact point. Meaning that the viewer see it as the Internet Best Price (even though it may say MSRP) and they go some where else.
I ask my Internet Departments to give all information freely and quickly, even price.
Like it or not we are dealing with Permission Marketing methods today. The up side to that is learning how to give for something in return.
They visited your site --- which gives them permission to contact you.
They contact you --- which gives you permission to treat them as a lead or e-up.
You contact them back with the requested information --- which gives you permission to begin the qualifying process.
They respond to you --- which gives them permission to ask more of you and so forth.
Give them what they want when they ask for it! That is unless you site says contact me for the best deal in town, because if it does you better have the price at your finger tips.
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Mike Stinson
results@rintuit.comwww.rintuit.com