Finally the big 30!!!We did it, we finally crossed that elusive 30 unit number. (But, this time we did it twice)
Our budget has not grown (yet), although, we are looking into adding
http://www.cars.com to our arsenal of lead sources. Our plan is to also use them to create mass-emailing campaigns in other nearby markets so we can gain more exposure in places our conventional advertising is not reaching.
Here is how the numbers broke down for last month on our meager E-commerce budget at our Jeep Store.
Our Web site
http://www.bbjeep.com = 51 leads for 10 deliveries 20%
Cobalt, Jeep.com, 5 Star site = 48 leads for 10 deliveries 21%
Electronic Customer referral = 9 leads for 5 deliveries 56%
Autobytel.com = 22 leads for 3 deliveries 14%
Personal email = 8 leads for 5 deliveries 63%
Repeat Customer (past 9 months) = 7 for 4 deliveries 57%
That makes 37 E-commerce deals with only 145 leads that were produced on a budget of less than $1,400.00. This is a closing ratio of 26%. Of course, I still credit the bulk of our sales success as being produced by the ongoing weekly email to our electronic address database of prospects. In fact I had one Saturday last month where I was able to time everything perfectly and I was able to personally deliver 7 cars, 5 New Jeeps and two pre-owned.
(That will probably never happen again) I know what youre thinking
Yeah; but did they make any money? the answer is
YES! And; just so you know the Internet Department had the Highest Gross Average in the store
AGAIN.
Alas, my only complaint is that I had to split 10 deals last month, which brought my personal production to 32 causing me to place second in the store. At our Dodge Store they had similar results selling 34 with 12 split deals and he finished 3rd.
It can be doneI guess that old saying is true
The harder we work the luckier we get ------------------
Greg MachadoE-Commerce Director &Independant ConsultantgMACgroup.com machado@gmacgroup.com 210.383.4734[This message has been edited by machado (edited 09-18-2002).]