I had conversations with 2 different dealerships today, and both have shut down their BDC's due to their inability to keep the key person. Both had similar problems - turnover at the key position, due to salary constraints and in my opinion, probably an inability to move at a pace that would be expected by someone hiring into that position.
Both purchased expensive CRM software, which is now sitting idle yet being paid for. My question is - how can a smaller dealership implement a successful BDC? The big guys have the capital to keep it running and staff it properly. Sometimes the smaller dealers don't.
I have yet to see an efficient and effective business development initiative that relied on dealership personnel (sales, service, etc..) to each do their part on a daily basis, as opposed to someone dedicated to doing it.
Any thoughts on how a smaller dealership can generate the same relative results as a larger dealership?