DealersEdge Professional Forums

I had conversations with 2 different dealerships today, and both have shut down their BDC's due to their inability to keep the key person. Both had similar problems - turnover at the key position, due to salary constraints and in my opinion, probably an inability to move at a pace that would be expected by someone hiring into that position.

Both purchased expensive CRM software, which is now sitting idle yet being paid for. My question is - how can a smaller dealership implement a successful BDC? The big guys have the capital to keep it running and staff it properly. Sometimes the smaller dealers don't.

I have yet to see an efficient and effective business development initiative that relied on dealership personnel (sales, service, etc..) to each do their part on a daily basis, as opposed to someone dedicated to doing it.

Any thoughts on how a smaller dealership can generate the same relative results as a larger dealership?

Dave,
The magic of CRM software that works comes from the desire to be CRM-minded.

What is the true goal for this dealer to have and use a CRM product?

If this end goal is shared and desired with the front line staff, then its a cake walk to establish the ways and means to achieve this goal.

Otherwise, its viewed as meaningless busywork.

CRM implementation is considered to be successul only if it is used by every user in the company. Keeping the CRM idle is making the investment a waste.
There are numerous CRM softwares like ACT!, Goldmine which can help Small & Medium Business.


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