by tbrowder » Sun Mar 19, 2000 9:12 am
Good morning everyone,
Thought I would up-date y'all on my trials and tribulations of getting my dept. off the ground.
I've spent 3 grueling months getting my new site live with Cobalt. My former site was with Cre8.net (Dealer Sites). It's been like giving birth to a whale!
Just so you know, I run a one man show at a high volume Honda point and our internet dept. is 3 months old.I do everything myself, from inventory control to specials to delivering the cars.
Dec. I did 7 cars. Jan.-12 cars. Feb.-19 cars. My grosses averaged $1,600.00 per car, front and back.Who says you can't make gross on the internet!And my site was not fully functional yet!
My biggest hurdles were getting thr other managers to buy into the deal. We fought tooth and nail, but I think we're all on the same page now.
95% of my sales come from my web site, even though I use ( for free) several lead services, Car Club, Stoneage, Auto Trader, Priceline etc.Most are not worth the paper they're written on! I'll probably drop all but Priceline and Sam's Club.
The key is your WEB SITE!! Fast response, a clear pricing stratagy, easy to navigate site and treat the customer special.
I fully expect to sell 40-50 cars per month within 6 months if I can cross a few more hurdles. The business is certainly out there for the taking.
I'm very encouraged but you all know how the car business is. Never a dull moment. I'm like the farmer's duck. I wake up in a new world every day!
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