Now I guess I had grown comfortable in my office at the Dodge Dealership and I now have been working overtime in site design and layout. The Dealer has posed some great questions about this new site being a profit center for all his departments. I have been able to incorporate F&I and Sales quite easily, however now I must bring Service and Parts to the net, a job my old employer did not care to expend energy on.
I am looking for a few suggestions in these areas from my esteemed colleagues.
1. Other than E-Mail has anyone found a service that works in giving your service department a hand up, without trying to steal your customer for their own evil purposes? i.e. Carpoints Cyber Garage, a neat feature, but still Carpoints, and since Carpoint is a interdisamediator (hate long words) I refuse to use it.
2. Has anyone located a service, or has suggestions to stimulate retail parts sales online?
3. Although we do not have a body shop thought I would ask for those that do.
4. In the Area of CRM (Customer Retention) does anyone have a suggestion as to best tackle this with our online customers? Again I prefer not to use a service that markets to my own customer.
I have a few ideas in what I would like to see in these areas, but without a professional service to assist us I think a one man operation would get an error message (Operation Timed Out).
Thanks in advance to all your suggestions.
------------------
pat@vanwyks.com
[This message has been edited by Pat (edited 03-19-2000).]
[This message has been edited by Pat (edited 03-19-2000).]