Phone contact is a must. Sure, you will have to give the price. You will give them any information they want (within reason). However, do not forget that this is a car sale. There is a way to steer them toward the priority e-commerce sale, the appointment.
Any salesperson on the floor has to overcome price, just like an internet salesperson. You use the fact that your used car manager is low on inventory and would benefit from their particular trade-in (or you know a buyer who would).
There are processes already in place within your new/used car departments and in any sales process. Be adaptive and find your solution that adapts to your internet department.
If you need help (consulting), find it. If you are with a quality technology provider for your web activities, they should be able to help you
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Bruce Bingham
bbingham@thirdcoastmedia.com www.thirdcoastmedia.com [This message has been edited by BBingham (edited 08-12-2000).]