A second site is a great idea. Now, you need to take it further. Depending upon your franchises, allocation, etc., create a direct buying site that is not dealership affiliated.
A good example of this is
www.northtexaschevy.com or
www.directacura.com Don't limit yourself to just sales. Service and vallet maintenance services(luxury franchises) benefit from their own site. Special finance or an in-house lease company are great site "companies" as well.
It will only work well if supported properly. Dedicated phone lines to be answered with the appropriate site name, the proper sales process, and other items.
You're on the right track. Good luck.
Bruce Bingham
bbingham@thirdcoastmedia.com www.thirdcoastmedia.com [This message has been edited by BBingham (edited 08-13-2000).]