DealersEdge Professional Forums

I am considering setting up a second web site for the Internet department. The additional site will be a BUYERS ONLY SITE! 1 2 3 your done when can you pick it up?

Most dealer sites I see seem to be info only sites if that and I want to generate better quality leads.

What are everyone's thought on this, and is anyone doing this?

Thanks!

William

A second site is a great idea. Now, you need to take it further. Depending upon your franchises, allocation, etc., create a direct buying site that is not dealership affiliated.

A good example of this is www.northtexaschevy.com or www.directacura.com

Don't limit yourself to just sales. Service and vallet maintenance services(luxury franchises) benefit from their own site. Special finance or an in-house lease company are great site "companies" as well.

It will only work well if supported properly. Dedicated phone lines to be answered with the appropriate site name, the proper sales process, and other items.

You're on the right track. Good luck.


Bruce Bingham
bbingham@thirdcoastmedia.com www.thirdcoastmedia.com

[This message has been edited by BBingham (edited 08-13-2000).]