I am an ISM for a Toyota,Jeep and Vw store. We have been at it for about 10 months with decent success(20 cars a month). My problem is this...when we started this my owner went by the philosophy that we were looking to get customers from other markets...not local customers who he says would normally come to the dealership anyway. This was,obviously, helped along by the floor sales manager who will do anything to keep the customers away from me. The only way I can figure to generate leads is by using the lead providers. Although we are getting a decent amount of deals from the lead generators,I don't feel it is cost effective with the amount we are paying. I guess my question to you guys is ..does anybody else have a situation like this? If so how do you handle it? If not what is a normal situation for this scenario? Any input from anybody about this will be GREATLY appreciated.
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Andy Patton
Internet Sales Manager
Autos@haltermans.com