AutoVantage/Honda leads

[dsanders]

We are finding leads we pay for going to other dealers and also to Honda HIN program!
Anyone else with this issue?

[Matt Parsons]

Can you provide more details on this issue? Who are you paying for these leads? What does it say in your agreement in terms of exclusivity of leads? What is Honda HIN?

Thanks in advance.

[This message has been edited by Matt Parsons (edited 09-27-2001).]

[doc]

I am curious to know how you know that the same leads that you pay for are also being sold to other dealer?

[EFConn]

For more information on the HIN from the Software provider, check out this link....http://www.syncata.com/content/HondaInt ... asp?menu=0. I anticipate that Honda and Acura (like many OEMs) are experimenting with ways to increase Dealer responses and closing ratios to Net Leads, but the only way they can be truly successful is to be open with all Dealers and help increase overall performance, not Dealer by Dealer. Good Luck